1 of the 59 Million Are Planning to Buy This Year- Are You Ready?

According to a survey conducted by Bankrate.com, one in four Americans are considering buying a home this year. If this statistic proves to be true, that means that 59 million people will be looking to enter the housing market in 2017.

The survey also revealed 3 key takeaways:

  1. Those most likely to buy are ‘Older Millennials’ (ages 27-36) or ‘Generation X’ (ages 37-52)
  2. Minorities, particularly African-Americans, were twice as likely to respond that they were considering purchasing a home this year than white respondents.
  3. Many potential buyers believe they need to put 20% down and need to have perfect credit to own and are unaware of programs that would allow them to buy now.

Holden Lewis, a mortgage analyst for Bankrate.com, pointed to one big reason why many Americans are starting to consider homeownership:

“Having kids and raising a family is a primary reason why Americans take the leap into homeownership—many consider it a key component of the American dream.”

Marketing Tip

Millennials are a huge part of the buying market.   Can your brand be found by them?  Do you have your reviews in place online?  Are you communicating with your past clients, letting them know that you are there to assist their grown children with their home purchases?  Are you educating your prospects using email campaigns/ postings on Social Media?  Be sure to include the Millennials in your Marketing plan for 2017.



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Business management coaching can assist with a complete analysis of  current company operations, both small and large, including employee  interactions. By developing employee teamwork, business momentum is  created. This leads to increased company performance.

Business management coaching can help any sized company that  runs into the same problem – lack of momentum. Management begins to take  the same approach to problems without regard for the current business  climate. Employees who work together day after day become a bit  complacent and suggested new ideas and fresh approaches are few and far  between. This can happen in any kind of business, and the first clue is usually found in declining sales with no plan in place for reversing the trend.

Of course, this can’t go on indefinitely, but the sooner the problem  is faced the sooner its negative impact on the company’s bottom line can  be minimized. Companies need to be proactive and not reactive in a  competitive environment, and that means management needs a vibrant workforce that operates as a team and has an interest in the long term success of the company, from more than a mere paycheck perspective.

Business coaching focuses on helping a company achieve the desired  level of performance through the development of its staff and the  capitalization of company strengths. The goal is to reach the most  productive level of effort through the efforts of management and staff  working like a well-stoked locomotive.

Business coaching is a relatively new concept. It is proving that <strong>some companies just need someone to shake the company loose from its doldrums in order to generate new profits.

A business coach first gains an understanding of the company mission  and goals, and then begins to work with company staff to develop an  environment that fosters creativity and teamwork. Many business people  see the word “teamwork” as more of a buzzword in this age of  work-at-home employees and staff with eyes glued to a computer screen.  But that is often where the problem first takes shape – employees become  independent and begin to lose sight of their part in the overall  picture. They forget they are part of a group of people who should all  have the same goal – company success.

The business coach works with staff to improve working relationships and resolve existing conflicts. The coach develops the team approach and assists employees with developing the kinds of problem solving skills that are needed to develop forward thinking ideas and strategies.

Staff develops their creative talents, learns to resolve conflicts in  a way that benefits the company, and usually ends up taking some level  of emotional ownership of the company success. Business management  coaching can lead to <strong>increased customer sales, higher profit margins and increased profits.

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Senior Mortgage Consultant | The Signing Loan Officer Direct: 602-793-9061 | Office: 480-289-7600 | FAX: 480-339-1444 | VP: 480-999-3048 Email: challas@vipmtginc.com NMLS #334571 | AZ License # 0916143 | CA License CA-DOC334571 | WA License MLO-334571

Business Strategy

Business Communication Strategies are a key function to the success of any business!

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Anthony Robbins

“Effective communication is 20% what you know and 80% how you feel about what you know.” Jim Rohn

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

Business communication strategies for any person, entrepreneur, sales agent, business owner or employee are the center piece for everything you stand for, represent and share with the world. The different venues of “information flow” represent some of the largest problems and issues within any business organization that directly impacts profitability.

Business communication strategies must address many different information flows within the business. These flows include Communication between:

1. The Company and its Customers,

2. The Company and the General Public,

3. Management and Staff,

4. Employees and Suppliers, and

5. Employees and the Customers.

Information flows in all directions. It flows down from the executive staff and up through the ranks and outward to suppliers and customers. All too often a business will focus on one or two particular communication areas and neglect others. This leaves gaps in the information flows which can impact sales and distribution and thus profitability.

Many companies experience problems such as:

1. Employees don’t buy into the corporate

2. Vision The passion and drive of the sales staff doesn’t match that of the owners

3. Difficult to motivate people

4. Sharing their passionate vision to their customers and the public effectively

5. Loss of translation from Top Management to the ground level

6. Hiring the wrong people

Of course there are many other areas that communication trickles into, but with just these areas mentioned above, do you see how many profit centers are affected? Do you see how important communication is to your bottom line?

The Facts

The truth is that a business must have an effective communication structure in place in order to maximize sales and profits.

1. The Company’s Vision and Successes must be shared with the public.

2. The staff must have a good understanding of the Company’s Vision for the future.

3. The customers must have easy access to the company when needing to purchase products or services, or when requiring customer service.

In today’s market, going global is easier than ever with the advent of the Internet. When a company goes global, the communication systems must include a precise means of communicating with global suppliers who may be operating with culturally defined business practices completely different from the company’s home operations.

Our Team will act as your business coach, and can work with management to evaluate, establish and/or improve communication systems within your company. These systems will address both external and internal communication needs. For example, your business coach will work with employees to improve communication within departments, between company units, and between management and staff. But the coach will also evaluate the effectiveness of the public relations, service departments and even global communication systems if needed.

Developing a Cohesive Communication Structure

When large gaps in communication systems exist within a business, the company’s bottom line is going to be negatively impacted through:

1. Low customer retention,

2. Increased need for problem solving, and

3. Ineffective product and service development.

It is sometimes easier to evaluate a production line or a pricing strategy rather than a communication problem. But developing cohesive business communication strategies is critical for the long term success of any business.Blog Banner

Senior Mortgage Consultant | The Signing Loan Officer Direct: 602-793-9061 | Office: 480-289-7600 | FAX: 480-339-1444 | VP: 480-999-3048 Email: challas@vipmtginc.com NMLS #334571 | AZ License # 0916143 | CA License CA-DOC334571 | WA License MLO-334571