1 of the 59 Million Are Planning to Buy This Year- Are You Ready?

According to a survey conducted by Bankrate.com, one in four Americans are considering buying a home this year. If this statistic proves to be true, that means that 59 million people will be looking to enter the housing market in 2017.

The survey also revealed 3 key takeaways:

  1. Those most likely to buy are ‘Older Millennials’ (ages 27-36) or ‘Generation X’ (ages 37-52)
  2. Minorities, particularly African-Americans, were twice as likely to respond that they were considering purchasing a home this year than white respondents.
  3. Many potential buyers believe they need to put 20% down and need to have perfect credit to own and are unaware of programs that would allow them to buy now.

Holden Lewis, a mortgage analyst for Bankrate.com, pointed to one big reason why many Americans are starting to consider homeownership:

“Having kids and raising a family is a primary reason why Americans take the leap into homeownership—many consider it a key component of the American dream.”

Marketing Tip

Millennials are a huge part of the buying market.   Can your brand be found by them?  Do you have your reviews in place online?  Are you communicating with your past clients, letting them know that you are there to assist their grown children with their home purchases?  Are you educating your prospects using email campaigns/ postings on Social Media?  Be sure to include the Millennials in your Marketing plan for 2017.



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